Bollywood megastar Amitabh Bachchan has secured a significant legal victory in his fight to protect his personality rights.
The Delhi High Court has restrained the unauthorised commercial use of his name, photographs, voice and other elements associated with his identity.
According to reports, the veteran actor had approached the court after discovering that his identity was being misused in various ways, including fake lottery messages and commercial promotions.
Following the court’s order, individuals and companies cannot use Amitabh Bachchan’s name, image, voice or likeness for commercial purposes without his permission.
The court’s decision is being seen as an important step towards protecting celebrities from identity misuse, impersonation and unauthorised commercial exploitation.
The development has once again highlighted the growing importance of personality rights in the entertainment industry, particularly with the increasing misuse of celebrity identities online.
